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PWAs or Progressive Web Apps have never been more popular. Unlike regular apps, PWAs rely on an existent technology that allows people to construct an original app. As of recently, there is more and more talk about headless PWA technology that has made quite a stir in eCommerce. Every time...
What does it mean to enhance customer choices? In a way, it has a lot to do with enhancing the customer experience. But as is the case with customer segmentation and advertising, it focuses on a specific segment of customer actions, i.e. the choices that they can make. Enhancing customer...